Production
- Video production for Kamera Helsinki - realme phones
Realme—a smartphone brand redefining social media influence—has created a device tailored for the next generation. My role involved planning the entire production in Germany and handling the model casting for the campaign.
VOXNOX is a music label from Berlin that released their first clothes. For these reasons, I created and produced the concept for them. The most important was to show that "VOXNOX is family". And create a concept as diverse as Berlin itself.
Art Direction & Production
- Video shoot for The Code Berlin
The Code Berlin - a premier destination for exquisite club wear and fetish fashion. In this project, we've fused high fashion influences with a contemporary twist inspired by the techno music scene, crafting visually striking vibes that captivate the audience.
Art Direction
- Photo shooting for interior brand HIBANA
HIBANA - A modern interior online shop which combines innovative designs from east and west in a unique way.
The art direction and styling was made by me with the agency "achso!".
Art Direction
- Editorial photo shooting "ALICE"
Alice - The collection playful but provocative approaches and develops its own boundaries whilst still obeying fundamental design trough form, shape & clear lines. It blurs form, shape & makes fantasy seem clear, all the will enticing you to join a trip through the transcendental rabbit hole of our time.
The art direction and design was made for the editorial and published at at Volition magazine and VGXW magazine.
Art Direction & Production
- Photo and video shootings for Maskot Images
For the Swedish stock image company mascot, I orchestrated over 40 photoshoots and videoshoots, capturing genuine moments that reflect the beauty of human connection, authentic work scenarios, and heartfelt family stories. The greatest challenge was managing a diverse array of models, skillfully directing them to showcase their best selves. Celebrating diversity was paramount in our casting choices, ensuring each shot told a unique and powerful story.
Art Direction & Production
- Photo and video shooting for the music label Halbwelt
I was assigned to create and oversee the concept, styling, and direction for the social media advertisement visuals of HALBWELT - a music label and event series. The event comprises four distinct music genres, each represented by unique characters and models: Trance, Techno, Electro, and Break Beat. On the day of the shoot, I ensured everything ran smoothly and captured the desired vision.
Art Direction
- Photo and video shooting for Raphael Dincsoy and his album "0711"
The album "0711" was produced by Raphael Dincsoy in 2021 during the covid time. It is an homage of the artist to his hometown Stuttgart in a retrospective, nostalgic and still modern way.
The music of the album remembers of the 80s synth wave and my work was to combine this sound and all the feelings and make something visually strong out of it, which everyone will remember.
Art Direction and production
- Editorial photo shooting for music artist Funk Tribe
I directed and produced the art for this social media content photoshoot, focusing on creating a diverse range of images. The goal was to provide the artist with versatile visuals for social media, music releases, and press materials.
Art Direction
- Website relaunch "THE CODE BERLIN"
THE CODE is an avant-garde store located in Berlin. Unveiling its doors to the public in 2021, this establishment serves as the hub for an subterranean universe. For those initiated within its walls, it represents a realm of unparalleled confidentiality, exclusively whispered to those who possess genuine comprehension and appreciation.
Exemplifying mastery in the realm of 3D graphics and photography, THE CODE captures the essence of the club scene with an enigmatic and one-of-a-kind approach.
Art Direction
- Editorial photo shooting "spring on the moon"
CUBOID - This project was my own collection, for which I did an editorial photoshooting. The importance was to built up an image of the collection that shows the clarity of the futuristic and still you should get the feeling that between all this modernity the human has the desire for nature. We still need some green highlights as refreshment our senses. And we can‘t live without a biosphere without plants.
The art direction and styling was made for this editorial and got chosen to be in Volition magazine.
Art Direction & Production
- Social Media Photoshooting for Hitmilow and Prada 2000
Crafting social media content that weaves a narrative is essential. For these two young techno artists, I aimed to convey a contemporary vibe that remains understated and authentic, rather than overly trendy. Our ultimate goal is to shine a spotlight on the artists and their music. Striking the right balance between budget constraints and creative vision is key to delivering outstanding results that truly resonate.